The Paradox Pitch

I hate being sold to… almost as much as I hate selling.

But it’s true… we’re all in sales. The experts tell us to just talk to people and tell them how much massage therapy can help their pain, their anxiety, their headaches.

Sorry, I can’t do it. The most I managed was to introduce myself to other business owners, as a new neighbor. Just a courtesy call, not a sales pitch. If my acquaintances mention aches and pains, I will not be the one who says “Why don’t you make an appointment with me?” Continue reading