We’ve been doing well being “the different massage place” even though there’s a lot of competition around, and they charge half of what we do.
Our website seems to help communicate our vision to prospective clients, but I still have trouble putting it into a statement.
Reading advice on how a vision statement should be written makes it only harder.
Some of my thoughts:
- Our clients and patients are treated by practitioners who truly care and show it with every interaction. They have a lot of experience in their modality and get more education on new research and effective techniques.
- Our office staff is friendly, welcoming, and able to make people feel instantly better just by talking to them.
- Organization is impeccable, everything gets done promptly, files are in order (as you’d expect in a medical office) and scheduling is made easy.
Sometimes I say that we cater more to the therapist than to the client, because I do everything to keep the therapists happy. The ones who work with me would work for themselves if I had not opened Balance. They’re glad that I’m taking all the administration and marketing away from them.
What do you use? Do you have a vision statement on your wall, on your website, in your employee’s contracts?
How did you find a good one? Let me know!