I’ve told you about my “Consultation & Tryout” sessions. The tryout part is a very short treatment, about 20 minutes, to address a local problem.

20 minutes give me plenty of time to work out the attachments around the affected area. Often nothing else is needed in a session.

Case example:

(of course name and job is changed)

Steven came to me because he couldn’t sit down for a year. In his job as a sales representative for a technology company he had to work on the computer, the phone, and visit prospective clients, so he was driving a lot.

In his office, he had managed to work while standing up, but in meetings standing was awkward, so he sat down a little sideways, with sharp pain around the left sitz bone (ischial tuberosity).

Of course driving was extremely difficult, and since this had been going on for a year, other problems were showing up: low back pain because of the sideways sitting and pain under the heels because he was standing for long hours in the office.

He said that seeing a couple of doctors had been inconclusive, and nobody really knew what to do with him. Ischial bursitis came up as a possible diagnosis.

Because an acquaintance had told him about me, he was interested in my inexpensive “tryout” option. At this point he was willing to try anything, but he surely didn’t want to waste any more money.

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For 2012, I’ve reduced the hours when I’m available for appointments at Balance. We also have a new (and better) scheduling system.

Maybe you’re a little miffed–two years ago you were able to just send me a text or call my cellphone, and I’d see you the same day to fix the crick in your neck, the painful shoulder or your sciatic pain.

Now I’m telling you to call our office at 407 704 8867 (we have remote operators, you can call 24/7) or to use the online scheduling system www.balanceorlandoschedule.info which you can also access from any page on our website.

Probably I recommend one of our therapists who can help you sooner than I.

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Other therapists often say: “In my area people don’t know much about alternative medicine, so it’s been slow to build a business.”

Their ads talk about the style of work they specialize in. So do their websites. And their profiles on Social Media. And yes, they do their best to educate people–about that specific system they are certified in. By giving talks at libraries, community centers, maybe even networking groups. Let’s say those are well-prepared, entertaining presentations that get people out of their chairs to experience their bodies like they never have before. Kudos! It’s important to get the word out. It’s just a frustratingly slow way to build a clientele.

SEO gets you booked much faster.
That’s what you get countless spam emails about: “After a thorough analysis of your company’s website,….” and then they tell you they will get you on page one on Google. Don’t hire the one who spams you!
The process to improve your ranking on Google is called Search Engine Optimization, SEO. It’s a big market, and can get expensive… but here’s how you get started for absolutely free. 

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Most massage therapists start their career sitting around, waiting for walk-ins. Is that you?

A lot of places don’t pay for the long hours you spend there.
It’s illegal to require your presence without paying for it, but some business owners don’t even know that; or they don’t care.

As soon as you’re out of that day spa, you’re likely to go to the other extreme and you don’t take appointments on short notice.

It’s understandable–you want to plan your day and do other things than just sit around and wait for the phone to ring. After all… isn’t having your own business all about making your own schedule?        Continue reading →